About
I'm a creative who believes brands can help future-proof societies through creativity and innovation. Today I work as an art director at Forsman & Bodenfors.
I started out working in the restaurant industry in Stockholm in parallel to studying at Stockholms University. These years became especially valuable since I had the opportunity to work for many different venues and take several courses at both Stockholm Universery and Beckmans School of Design. I worked in dive bars to five-star hotels and studied croquis and management before finding my way and deciding to pursue a career in the advertising industry.
As I graduated from the Art Director program at Berghs School of Communication 2020, the pandemic hit, resulting in a hiring freeze throughout the industry.
As a result, I started freelancing as a creative/designer for different clients, mostly from old contacts within the restaurant industry. I worked with multiple brands, such as Makers Mark, Bacardi & Coca-Cola.
When the pandemic started to ease up, I got back to meeting agencies. Fortunately, I was introduced to a newly founded agency, FARM (part of Doconomy), a service design agency focusing on innovation. I was offered a job as an art director.
At FARM, we focused mainly on innovation and service design; I was primarily involved in working on concept, packaging, and storytelling. A significant aspect of my time at FARM was being part of building and launching services from scratch, from the idea to the business plan to the final execution. It was a crash course in innovation and everything that comes with it.
I enjoyed my work and role at FARM. Still, I felt over time that I needed more experience from a more traditional agency to counter-balance the untraditional innovation work I was doing. In the late spring of 2022 the opportunity came knocking again, and I landed a permanent position as art director for Sweden's top-agency Forsman & Bodenfors.
Experience
22-
21-22
21-21
20-20
19-19
F&B
Farm Agency
Klättermusen
Acne (Intern)
King (Intern)
Experience
22-
21-22
21-21
20-20
19-19
F&B
Farm Agency
Klättermusen
Acne (Intern)
King (Intern)
Education
Hopefully more than just a pretty brain.
18-20
17-18
15-16
-14
Art Direction
Advertising, Accounting, Communication & Management
Visual Communication
(Night class)
Entry course in law.
Berghs School of Communication
Stockholm University
Beckmans School of Design
Stockholm University
18-20
17-18
15-16
-14
Art Direction
Advertising, Accounting, Communication & Management
Visual Communication
(Night class)
Entry course in law.
Berghs School of Communication
Stockholm University
Beckmans School of Design
Stockholm University
Awards
I’ve been fortunate enough to work with and for good people. And fortunes has sometimes followed in the shape of advertising awards.
22
21
20
19
Time Magaizine
Cannes Lions
Cannes Lions
Cannes Lions
Cannes Lions
Cannes Lions
D&AD
D&AD
D&AD
D&AD
Clios
Clios
Young Ones
Young Ones
Young Ones
Young Ones
Young Ones
Young Ones
ADC
Summit Awards
Summit Awards
NY Festivals
ClearChannel
Young Ones
Innovation of the year
Grand Prix
Shortlist
Shortlist
Shortlist
Shortlist
Yellow Penci
Graphite Pencil
Wood Pencil
Shortlist
Gold
Gold
1# Ranking globally
Gold
Gold
Silver
Silver
Silver
Bronze
Gold
Silver
Finalist
Finalist
Shortlist
22
21
20
19
Time Magaizine
Cannes Lions
Cannes Lions
Cannes Lions
Cannes Lions
Cannes Lions
D&AD
D&AD
D&AD
D&AD
Clios
Clios
Young Ones
Young Ones
Young Ones
Young Ones
Young Ones
Young Ones
ADC
Summit Award
Summit Award
NY Festivals
ClearChannel
Young Ones
Innovation of the year
Grand Prix
Shortlist
Shortlist
Shortlist
Shortlist
Yellow Penci
Graphite Pencil
Wood Pencil
Shortlist
Gold
Gold
1# Ranking globally
Gold
Gold
Silver
Silver
Silver
Bronze
Gold
Silver
Finalist
Finalist
Shortlist
Recommendation
"Carl is an energetic and dedicated creative with a solid ability to spot potential and the equal determination to ensure ideas fly."
Johan Pihl,
Co-Founder and CINO of Doconomy
Recommen-dation
"Carl is an energetic and dedicated creative with a solid ability to spot potential and the equal determination to ensure ideas fly."
Johan Pihl,
Co-Founder and CINO of Doconomy